Basel Watch Fair | million watch · Global watch ecosystem was officially launched in Basel
As one of the leading industry exhibitions in the world, a key market participant in the global watch and jewelery industry, the 2017 Baselworld watches and jewelery fair brings together leaders and key figures from all over the world in the fields of clocks and watches, jewelery and machinery and materials supply. Since its inception, Media competing coverage. Swiss local time March 24, at the Hebralin brand hall, companies from China Wanxiang and Alibaba Lynx watch co-organized the "Wan watch global watch ecosystem conference," the two companies will join forces, From the goods, the crowd, experience, all aspects of service to achieve deep brand building.
Wan table is committed to promoting the global watch industry Internet
In recent years, offline consumption of luxury goods, including watch brands, has shrunk in the Chinese market. Some international top luxury brands have already closed some stores in mainland China from 2015, while at the same time, the overseas purchasing power of Chinese consumers In a gradual increase, coupled with the positive parallel imports policy, cross-border e-commerce and overseas purchasing are becoming more and more popular. More and more consumers are beginning to choose to purchase online luxury goods. Watch industry as a more traditional industry, has been quite cautious on the online sales, 000 watches as a vertical type of business, after six years of development, the industry has achieved good reputation and accumulated a wealth of customer resources . With the rapid development of the global Internet, all industries have shifted toward structural consumption upgrading. Consumers have gradually shifted from owning and using products to pursuing a better quality of life. Industrial transformation and consumption upgrading are imperative. In the traditional sense The upstream and downstream industry chain of watches and clocks, but also to the smart community ecosystem development and evolution.
Wan table innovation and development of product manager speech
As the world watch industry more influential and influential Internet companies, over the years focused on the sales of vertical watches, before and after the Hepburn, Aibo, Bo Gao, Henry Murphy, Kurlovo more than 20 excellent watches Brand introduction of China. Wanxiao CEO Xiao Xiao said in a speech at the conference, Wan Watch has been committed to promoting the global Internet watch industry, hoping to participate in and promote the global watch industry progress, to create more value for the global watch ecosystem.
At the press conference, Product Manager of Wanchu Innovation and Development Department explained to the guests present the big platform strategy of Wanwat · Global Watch Ecology. Wanwat will integrate the industry chain resources of vertical watch industry in the world with industry + Internet, Through the million table mall (watch vertical e-commerce platform), million table global purchase (to solve the problems of overseas customers to buy Chinese customers), million table city experience center (watch line experience), 000 master (global watch maintenance and maintenance integrity Union) , 000 table CLUB (million table club), million table world (global watch information interactive media) and other six business units constitute a large platform strategy, the Wan watch to create a customer-centric global watch ecosystem service platform, the brand , Retailers, watch media, after-sales service providers linked to a common goal of mutual support and sharing of resources to enhance the core competitiveness of the watch ecology to form a complete closed-loop, large-scale, deep industry, and thus make consumption One-stop access to the entire watch industry upstream and downstream of the full range of resources, access to information, experience, consumption, sale and other full service support. At the same time, Wan watch also hope that more watch brands, suppliers, service providers, etc. joined together to create value for the watch ecosystem.
Conference site guests
000 Table & Tmall powerful together to open the global watch ecosystem strategic cooperation
The conference, 000 table also has a partner, that is, the Alibaba Lynx watch, Wan watches and Tmall announced the two sides will reach a global strategic cooperation watch ecosystem, Wan watches through Wan Wang · Lynx flagship store The sale of branded goods and the service products of Wan Watch Global Watch ecosystem will bring many outstanding brands and services from Europe to Lynx consumers. And Lynx consumers, you can enjoy the million watch, the global watch ecosystem from the purchase, experience, information access, exchange, sale and other one-stop service.
Valley cat head Gu Di speech at the conference said that as one of the few domestic watch high-end watches in the world the whole value chain consumer service platform, in the past few years has made many achievements. With the development of the Internet industry, the enormous value of the Internet is gradually emerging, Lynx also found a chance to cooperate with the million. Alibaba in the future or will be the direction of the new retail development, Wan watch · Global watch ecosystem's strategic layout, it can be said that the watch industry is a new retail model, through the ever-changing creativity of digital technology, infinitely close to the consumer's heart Demand, and ultimately achieve the "consumer experience as the center" and focus on consumer demand, restructuring people, goods and markets.
Valley cat watch director Gu Di speech at the conference
In the future, WanTiao and Tmall will give more exposure through the consumption of big data, club activities, brand interaction and so on. Both parties will set up maintenance service items on the establishment of the service system and will open up the service network of the national service system , Combing the platform back end of the service market watch at the same time, cross-border purchase of this part, will also consider the expansion of virtual services to provide consumers with more convenient options.
Gu Di said: "Wanchu and Lynx and Alibaba depth cooperation is through capital flow, information flow, logistics, product flow to share, so that consumers get lower costs, access to a better experience and efficiency to the highest, This is a new retail era, but also an era of co-prosperity, and we look forward to working with the million to jointly create a watch ecosystem. "
Customer-centric, creating value for the global watch ecosystem
After the meeting, Xiaoqiao CEO CEO Xiao Xiao said in an interview that the global watch ecosystem of Wan Watch will always adhere to customer-centricity and diversify and innovate services so as to enhance the service quality of users and integrate multiple resources to jointly create a global watch ecosystem value.
Xiao table CEO Xiao Xiao at the conference
Xiao Xiao said he chose to host the conference at the Herbaling Pavilion. Heblind was the first European watch brand to have settled on the World Wide Web. He and Herbling have enjoyed a lot of cooperation in these years Hebailin is also a strategic partner of Wan Watch's global watch ecosystem. This year marks the 70th anniversary of the establishment of Hepburn. It is just this opportunity to hold this conference at Heberlin Pavilion, which is of great significance.
It is reported that this conference invited to France, Switzerland and other European watch associations, Parker, 艾美达, Aibo, more than 20 watches (jewelry) brands and more than 10 professional media representatives attended.
