Luxury gift box tweezers look good to sell merchandise packaging

August 09, 2022

Liyang paper printing and packaging accept customized all kinds of cardboard gift boxes such as paper jewlery box, tea box, perfume box, mailer shipping box, watch box, chocolate box and so on.

In response to the transition packaging problem in the Dragon Boat Festival gift market, the Shanghai Quality Supervision Bureau recently held special inspections. Among them, the well-known brands “Wuliangye” and “Wufangzhai” are all suspected of excessive packaging. The Yangcheng Evening News reporter visited some supermarkets in Guangzhou and discovered that the Dragon Boat Festival is approaching. Many luxury gift boxes packed in supermarket stores are eye-catching, but the exquisitely packed gift boxes are expensive and are two to three times more expensive than the general packaging. Not much sales.

Jane packaged box gift popular

The reporters saw such large supermarkets as AEON and Carrefour in Guangzhou that many citizens purchased gifts for their families and friends. The public, Miss Li, picked again and again, choosing a gift box that was relatively simple to package and relatively inexpensive. When a reporter asked her how to choose, she said: “I mainly compare the net content and ingredients, packaging, etc. I throw it away when it's used. I think it's a waste and it's not my consideration.”

Miss Zhong, a salesman, told the Yangcheng Evening News reporter: “In recent years, fewer and fewer customers have bought exquisite gift boxes, and everyone’s consumption has become more rational.” According to her observations, customers who come to supermarkets to buy rice dumplings are mostly for their families or elders. Picking, and not too concerned about packaging. "The manufacturers must have also realized this, and the packaging in both years is easier than ever."

"Five Fangzhai" gift box with a box of thousand yuan

Although most consumers consume rationally, ultra-luxury packaging boxes are still very popular in high-end shopping centers. The reporter visited and found that the Shanghai Quality Supervision and Inspection Bureau found that the “Five Fangzhai” gift box suspected of over-packaging was very beautifully packaged, and the price of a box was up to RMB 1,000.

Relevant person in charge of the Guangzhou Municipal Quality Supervision Bureau told reporters that similar to the mooncake gift box and dice gift box products, the most prone to excessive packaging problems is "package voidage." "For example, some packages are large, but only two boxes are placed inside."

Product packaging is limited to three levels below

Since April 1, 2010, China has implemented JJF1244-2010 "Food and Cosmetics Package Metrology Inspection Rules" as the technical basis for quality inspection departments to carry out excessive product packaging inspections. The national standard GB23350-2009 "Restriction of excessive packaging requirements of food and cosmetics" has made a limited provision for the void rate of food packaging: beverage wine ≤ 55%, cakes ≤ 60%, food ≤ 10%, health food ≤ 50%, other foods ≤ 45%. In addition to the “grain” item, the number of packaging layers for several other types of products is required to be below the third level.

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Ms. Lily Yu

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