Mid-Autumn Festival gift packaging "thin" and "high price gift box"

Correcting the spirit of “Four Winds” at the central government, this year’s Mid-Autumn Festival gift market in the capital city is different from previous years in the promotion of exquisite and luxurious packaging, and more “slimming” gifts have been introduced after simplified packaging. Yesterday, the reporter visited and found that although there are still mooncakes with a price of over a thousand yuan and nearly 10,000 yuan of famous wines on the market, they have obviously suffered from cold weather. On the contrary, products with simple packaging and affordable products can be favored by consumers.

Phenomenon: supermarket popular bulk moon cakes

Yesterday afternoon, the reporter went to a large supermarket located on Yuhua Road. At this time, the Mid-Autumn Festival gifts in the supermarket have been sold on the shelves. In the moon cake counter reporter saw moon cake gift boxes and bulk moon cake dazzling, gift box prices ranging from tens of dollars to more than two hundred yuan, only a few gift boxes more than five hundred yuan. “The best selling items this year are these simple-packaged gift boxes and bulk moon cakes.” In the supermarket moon cake sales area, a salesperson told reporters that the moon cake gift boxes on supermarkets this year are mainly simple carton packaging, with a small number of manufacturers. The use of thin iron boxes, bamboo baskets, solid wood style gift boxes sold in previous years are few this year, even thousands of dollars of "high price gift box" is even less visible. The reporter then saw in this supermarket that a single 50-gram bulk moon cake and paper-packed moon cake were very popular among consumers, and prices ranged from 4 yuan to 16 yuan. “Our family members don’t have to pay attention to packaging. This bulk moon cake is more affordable and the taste is not worse than the gift box.” said Ms. An, pointing to a piece of moon cake filled with red bean paste.

The reporter observed in the supermarket for nearly half an hour. Most of the people who came to buy moon cakes chose moon cakes in bulk or moon cakes packed in string bags and simple carton boxes. The high-priced moon cake gift box on the side was not purchased. "What is the use of so many luxury moon cakes? What ordinary people can't afford. The people who can afford it must all be asking for help. This is extremely prone to corruption," Wang Daye, who came to shop, said with earnest attention.

Contrast: Gift boxes are bleak and economic wine sales are hot

During the Mid-Autumn Festival, the liquor market will set off a fierce battle, and some wine merchants even begin to prepare for the distribution of the Mid-Autumn season two months in advance. A few reporters visited a number of alcoholic stores in the provincial capital recently. It was discovered that under the restrictions of the “three public consumption” and the “eight regulations,” this year's liquor market has been downgraded a lot. In addition to the decrease in prices, packaging has also begun to advocate “Hurricane”.

In the provincial capital of a tobacco and alcohol store, a box of white wine neatly stacked in the middle of the store, the promoters took the list while holding the goods while receiving calls. A li name promoter told reporters that as the Mid-Autumn Festival is approaching, sales of liquor have risen sharply, especially mid-range liquor of around 100 yuan, and almost a dozen cases are sold every day. Talking about the changes in the liquor market this year, Ms. Li said: “In the wake of the hurricane, high-end liquors are the most affected and can be described as dismal. However, in the second half of the year, they all introduced some economical liquors and they are also very popular. ”
Ms. Li told reporters that when ordinary consumers buy goods this year, they no longer pay attention to beautifully packaged liquor, but pay more attention to plain products. The sales of many gift boxed goods are not as good as in previous years, but some “nude makeup” products are favored. She said, she took a bottle of liquor from a well-known liquor company from the shelf and said: "This wine, on this glass bottle, has no hard carton packaging, but it sells very well. Many customers are in one box. Boxes to buy.” “Some goods without packaging do not mean that the taste and quality are not good. The liquor I drink now has no outer packaging box, but the taste is not much different from the other products of the brand. For these households to use Commodity, or packaging, the simpler the better, looks kind." Mr. Wang likes to drink.

Voice: Household goods, the simpler the better

“The packaging of some commodities is more refined than the actual ones. It is a pity to throw them away, but there is no use to keep them and it also occupies places.” The citizen Zhao said that each time after the holiday, the home will add a lot of packing boxes. Difficulty, such as alcohol, beverages, clothes, crafts, etc., these goods are mostly more beautiful packaging boxes, some more than one layer of packaging, and even some accompanied by silk and other lining. Occasionally, she will treat some boxes that are very delicately crafted as storage boxes, and the rest will be disposed of as garbage. But even so, half a year later, there were too many storage boxes left.

Mr. Liu, a citizen, also believes that the value of certain commodities is not very high. Some merchants who are blindly chasing profits have to pack their products at a cost in order to sell their products at a good price. However, in fact, the commodities needed by some residents for their daily lives are not necessary for packaging. “Like wine, tea, etc., if it is a gift, choose some good-looking, exquisite packaging can understand. But if it is used at home, as long as the quality of the product can be guaranteed, there is a simple outer packaging can be completely. Otherwise it increases those extra Packaging has increased costs and wasted resources, said Mr. Liu.
Liyang Paper Products Co., ltd is a factory and trade company located in Dongguan, China. Specialized in producing gift paper packaging, such as gift box,paper box, paper bag, Jewelry box，watch box, belt box, shoe box, wine box,cosmetic box, flower box, round box,ect.
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