The paper packaging design is based on paper and cardboard as the substrate. The design of the packaging and decorating and the packaging structure are carried out by the designer according to the characteristics of the packaged goods, with an aesthetic point of view and scientific analysis.
The packaging and decoration design of the paper machine consists of three basic units: point, line, and surface. The combination of color, text, graphics, and images, and the coordination and utilization of color principles constitute the harmonious beauty of the entire paper package. After entering the information age, computers were applied to the packaging and decoration design and packaging structure design, and played an unprecedented role as ancillary equipment. Text, graphics, and image design software play an unparalleled role in the original design method. Various filter processing, transformation, make the design colorful, paper packaging designers not only enter graphics, more importantly, the idea of graphic design, color composition through the design, expression, applied to the actual. Whether it is packaging and decoration design or packaging structure design must have design ideas, design inspiration, so that the design of the packaging can have characteristics, in order to make the interior design to fully convey product information, in the market to compare with similar products to attract customers, Increase product sales. Through the beauty of interior design, the product's popularity is improved and product sales are promoted.
The packaging and decorating designers of paper machines must not only study the beauty of interior design but also consider the achievability of printing. A good decor gives a simple, generous beauty. At the same time, it facilitates the realization of the printing process and the realization of the box making process. In the interior design, it is necessary to avoid choosing colors that exceed the spot color of the printing machine unit to be used. To combine with the applicable range of the printing machine used, the oversize design cannot be printed; excessive colors and secondary printing will result in overprinting; Large-area deep-color printing is prone to scratches; a small amount of bleeding will affect the processing of subsequent processes. These problems must be considered comprehensively by the decorators. The packaging products thus designed can adapt to people's aesthetic point of view and meet the needs of actual production and market.
The packaging structure design of the paper machine is designed to realize the safety and stability of the packaged product in the sales process. The decorating design and the structural design are interdependent and integrated. The packaging structure design of the paper machine should make full use of the protection of the texture of the selected material, establish the space concept, apply the concept of three-dimensional composition to the design of the packaging structure, and fully utilize the packaging. The effect and function of the material's cutting line, folding line, plane, and hollow surface make the modeling structure beautiful, achieve the function of protecting the goods, and is convenient for customers. In order to save raw materials, reduce material costs, and facilitate storage and transportation, packaging structure design usually adopts a folded structure. Taking into account the anti-shedding and opening of the package is easy to use, often using self-locking bottom and easy tearing structure. Structural designers need to fully understand the feasibility of the processing process and fully understand the capabilities of the processing equipment. Good design ideas can be realized. At the same time, the packaging designer must not only consider the aesthetics of the packaging structure, but also consider the practicality of the packaging. Even the best exterior design is not applicable, the customer is inconvenient to use, the packaging efficiency is low, and it is not a good design. Comprehensive consideration is required. It is a good package with a high level of design that can withstand scrutiny.
Since China's reform and opening up, a large number of foreign companies have invested in China and produced many world-renowned branded products. These products have a strong branding effect on packaging. Especially paper packaging, from packaging and decoration design to packaging structure design are very particular about. In terms of interior design, well-known foreign companies have unique corporate logo designs and logo colors that can concisely and quickly establish the image of product producers. Such as: Japan's Sony Corporation, digital cameras, digital cameras and other paper packaging, from packaging and decoration design to packaging structure design are very characteristic, logo, color, structure integration, showing a high quality image of Sony products. The sales of products of other foreign well-known companies in the world are all based on the use of a unified brand, a unified model, a unified packaging and decorating design and a unified packaging structure design. In addition, the brand products strive to have the same color main color. Many products are produced in China, but when they are sold abroad and sent around the world, the product packaging only changes the language and code of different languages from the packaging and decoration. Because the packaging design of packaging and decorating and the structural design of packaging are basically the same in the English version of paper packaging, these packagings are generally designed for exterior decoration and structural design, and the results of the design are sent to China through electronic documents. Output film. After foreigners confirmed that China's domestic packaging materials, re-engraving, printing, processing and manufacturing into packaged products. After being recognized by internationally renowned companies, the packaging supplier is qualified to provide corresponding packaging to the company's factories around the world, and realizes the truly meaningful cross-border and cross-province and city-area networked packaging procurement.
At present, most domestic companies have not formed a strong brand effect in product packaging, decoration, and packaging structure design. Although well-known domestic companies have started to hire advertising companies to conduct corporate image design and product packaging design for enterprises, most of these advertising companies are The knowledge of packaging materials and packaging structures and innovative development capabilities are not enough. Therefore, the designed packaging often lacks a good combination of materials, structures, and interior design. Domestic large-scale enterprises or enterprise groups should have their own corporate image and packaging design department or entrust professional companies with comprehensive design and development capabilities to design their corporate image and system product packaging. In the market economy, with the improvement of people’s living standards, the needs of people from all walks of life have been opened. In the face of market needs, packaging and decorating, packaging and structural design personnel should in-depth study of the characteristics of products, and develop innovations in decoration and plastic arts. , make full use of existing resources, use the decorative effect of new materials and new processes to continuously create a living and harmonious beauty of interior design and structural design.
